Frequent stay programs offer hotels the opportunity to encourage repeat customers by providing them with rewards for their continual use of the business. Cornell University conducted a study on the economic impact of loyalty programs specific to independent hotels. They found that "the frequent guests became even more frequent after they joined the program, and the result was a 50-percent increase in revenue compared to those who did not join the program". Following these steps will help insure the long-term growth and stability of your frequent stay program.
Your hotel, your brand, your business is centered upon your customer so it is only natural that when your customer books a hotel reservation with you, the system is easy to use, quick and convenient. Your hotel booking system should be simple and straight forward - even when the customer is practically asleep on his feet. If your clients can’t figure out how to check in, why would they stay? And when they walk out of your hotel, they may be walking right to one of your competitors.